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Speaker: Carrie Schonberg | Chief Marketing Officer, Ashton Woods

Do you know your company’s DNA? The sense of purpose that unifies your organization and inspires your team to achieve greatness? Does your brand accurately reflect your DNA and vice versa? In this session you’ll get a behind-the-scenes look at what goes into creating a winning brand (hint: it starts with tapping into your employee base to understand perceptions surrounding the company) and the role that you as an HR professional can play in leveraging it to drive your culture and maximize your impact on employee engagement.

In this session you will:

  • Learn how you can partner with your CMO to drive company-wide marketing initiatives that are successful for both the brand and for driving employee engagement and morale
  • Discuss strategies to leverage your brand to rally, focus and motivate employees to achieve your company’s vision
  • Review techniques to align your brand value proposition and employee value proposition to drive the right culture and attract the right talent

SHRM BoCK Competencies: Relationship Management, Communication, HR Expertise