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Speaker: Jamilla GreelySHRM-CP, PHR | Director, Learning and OD, Hospitality Staffing Solutions

Does your HR team have a recognized Brand? How would your team or the organization define what your HR department stands for? What is the organizations current perception of HR? Is it what you want it to be?

Branding is the difference between sitting at the executive table, determining the future direction of the company, or just being told what the decision makers have decided your role will be in the future of the organization.

In this session we will discuss the deep value in building a powerful HR brand. Learn how to develop and confidently educate stakeholders on the differentiated value add of your expertise. You will leave this session with tips and techniques for assessing your brand and cultivating the brand you desire.

Learning Objectives:

  1. Discuss the significance of professional branding
  2. Define and create an HR brand statement

SHRM BoCK Competencies:

  1. Leadership & Navigation
  2. Relationship Management
  3. Ethical Practice